THE MULTINATIONAL ENTERPRISE
9,046.80₹ 11,308.50₹
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- Author: MARK CASSON
- ISBN: 9781788110051
- Availability: In Stock
Buy THE MULTINATIONAL ENTERPRISE | Management Books, FOREIGN BOOKS
In The Multinational Enterprise, Mark Casson – an important
thinker in international business for more than 40 years – provides a
state-of-the art review of recent developments in the economic theory of the
multinational enterprise. He shows how recent developments in theory shed new
light on the historical emergence of multinational enterprises, and explains
the various forms that multinationality has taken in different industries and
regions of the world.
Mark Casson brings together his leading research
on internalisation theory as a general theory of the multinational enterprise.
He offers cutting-edge analysis across four distinct sections: marketing and
brands, supply chain coordination, methodology and the theory of the firm, and
risk management. The book also sets out an exciting new research agenda, which
explores the future place of the multinational in the evolving ‘knowledge
economy’ and in a politically uncertain world.