THE MARVEL STUDIOS PHENOMENON INSIDE A TRANSMEDIA UNIVERSE
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- Author: MARTIN FLANAGAN
- ISBN: 9781501338533
- Availability: In Stock
Buy THE MARVEL STUDIOS PHENOMENON INSIDE A TRANSMEDIA UNIVERSE | General Books , New Arrivals
Marvel Studios has provided some of the
biggest worldwide cinematic hits of the last eight years, from Iron Man (2008) to the record-breaking The Avengers (2012), and beyond. Having announced plans
to extend its production of connected texts in cinema, network and online
television until at least 2028, the new aesthetic patterns brought about by
Marvel's 'shared' media universe demand analysis and understanding.
The Marvel Studios
Phenomenon evaluates the studio's identity, as well as
its status within the structures of parent Disney. In a new set of readings of
key texts such as Captain
America: The Winter Soldier, Guardians of the Galaxy and Agents
of S.H.I.E.L.D., the thematics of superhero fiction and the role of fandom
are considered. The authors identify milestones from Marvel's complex and
controversial business history, allowing us to appraise its industrial status:
from a comic publisher keen to exploit its intellectual property, to an
independent producer, to successful subsidiary of a vast entertainment empire.