THE INSTIGATORY THEORY OF N G O COMMUNICATION
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- Author: EVANDRO OLIVEIRA
- ISBN: 9783658268572
- Availability: In Stock
Buy THE INSTIGATORY THEORY OF N G O COMMUNICATION | Technical Books
By understanding the ontogenesis of NGOs as civil society
organizations from a historical-anthropological, communicational, sociological,
economical and managerial perspective, Evandro Oliveira outlines the
Instigatory Theory of NGO Communication (ITNC). This proposes the ontological
principles, an applied conceptual model and a cybernetic operational model for
understanding and managing communication at NGOs. Those models were tested
using a mixed-method research design.