HANDBOOK OF RESEARCH ON NEW PRODUCT DEVELOPMENT
15,422.64₹ 19,278.30₹
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- Author: PETER N. GOLDER
- ISBN: 9781784718145
- Availability: In Stock
Buy HANDBOOK OF RESEARCH ON NEW PRODUCT DEVELOPMENT | Management Books, New Arrivals
New products are the major driver of revenue growth in
today's dynamic business environment. In this Handbook, the world's foremost
experts on new product development bring together the latest thinking on this
vitally important topic. These thought-leading authors organize knowledge into
useful and insightful frameworks covering all aspects of new product
development: companies, collaborators, customers, context, markets, and
performance. Managers will benefit from the handbook by expanding their
knowledge of new product development and researchers will learn about
opportunities to continue expanding on this body of knowledge.