FOREIGN OPERATION METHODS
3,269.77₹ 4,087.21₹
- Author: BENT PETERSEN
- ISBN: 9781783475759
- Availability: In Stock
Buy FOREIGN OPERATION METHODS | Management Books, FOREIGN BOOKS
The choice of foreign
operation methods, whether they are used singly or in combination, is a
critical question for internationalising companies. This thoroughly updated
edition of a successful text provides comprehensive coverage of the main tools
companies use in seeking to penetrate foreign markets – covering investment,
exporting and contractual arrangements such as franchising and management
contracts. An important feature of this book is its thorough overview of
theoretical and strategic perspectives such as mode packaging, mode switching
and mode flexibility and will be invaluable for final year undergraduate and
postgraduate students.