Danny Samson (BE Hons, PhD) has been Professor of Management at the University of Melbourne for over three decades, teaching and researching in decision sciences and operations/supply chain management. He has published over a dozen books and 150 research papers. He started his career as a chemical engineer in the petrochemical sector, from which he has strong interests in manufacturing, technology development and innovation management. He has worked extensively in five continents as a board member, adviser to senior executives, executive educator and consultant in a variety of industries including banking and insurance, automotive, oil and gas, building, engineering, and health/hospitals, as well as providing high level advice to governments. His most recent publications have been in the areas of strategic leadership, innovation and entrepreneurship, and implementing strategic change.