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Digital Business and Electronic Commerce Strategy, Business Models and Technology
ABOUT THE BOOKThis textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activit..
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Digital Business Models: Concepts, Models, and the Alphabet Case Study (Progress in IS)
The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in..