Buy CONSUMER PROTECTION AND ADVERTISEMENT LAWS | Law Books , our publication, A Social Legal Perspective

ABOUT THE BOOK

F. Scott Fitzgerald has once ridiculed advertising by describing it "as a racket whose constructive contribution to the humanity is exactly minus zer" this observation reflects the dilemma on advertising and its effect on society in general and consumers in particular. In an environment of zealous competition in the foreground of a market economy.

TABLE OF CONTENTS

Chapter 1. Introduction

Chapter 2. Commercial Advertising: Origin, Developments, Definitions, Classification and Effects

Chapter 3. Constitutional Aspect of Commercial Advertising in India

Chapter 4. Legal Control of Commercial Advertisements

Chapter 5. Advertisements under the Monopolies and Restrictive Trade Practices Act, 1969

Chapter 6. Legal Control of Commercial Advertisements under the Consumer Protection Act, 1986

Chapter 7. Advertising Codes

Chapter 8. Conclusion and Suggestions